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The environment of business is changing at a rapid speed and currently no business is immune without transformation. The forces of technology are altering the ecosystem in which the companies are operating in. Technology is advancing exponentially and in the landscape of the 21st century, business is changing dramatically with the help of digital innovation.

Today, digital innovation is fundamentally changing the world and is experienced in our day to day lives - the new ways of communicating, shopping, consumption of media and shifts in manufacturing, government, and security. In a relatively short period, industries that appeared steady have been flipped on their head. The power of this disruptive force is transforming every single industry.

Digital innovation is enabling businesses to constantly improve their value by streamlining processes, increasing efficiencies, and achieving a better return on technology investments. Businesses that refuse to recognize the value of disruptive technology will quickly be overtaken by more savvy competitors. Smart leaders should constantly think about how technological advancements can help them remain relevant and add business value.

Companies that innovate can benefit from competitive advantage, technology solutions that improve ROI and boost revenue, improved efficiencies and streamlined processes with the help of automation and integrated digital solutions. Digital innovation is essential for any company wanting to achieve long-term growth.

Data and analytics play the central role to the digital innovation strategy of an organisation. The ever-increasing interconnectivity of our world is helping businesses to have access to more customer data than ever before. Business leaders who prioritize digital innovation will be able to transform this data into invaluable customer insights, helping them make more informed business decisions. Prioritizing digital innovation will ensure the use of technology to provide the customers with a premium, slick and frictionless user experience across all facets of business.

Digital innovation provides an opportunity for businesses to use automation to increase employee productivity. Some of the core business functions can use technology to automate key areas which would provide more time for the employees to focus on other tasks.

Some industry leaders have taken the plunge at mastering digital innovation and incorporated digital technology into their offering with great effect and staggering rewards. Enterprises are creating in-house accelerators, or innovation labs, allowing groups of employees to test out new ideas and processes without disrupting the business as a whole. Digital innovation even for non-tech companies is one of the most salient trends in the global marketplace today. Digital innovation will impact incumbents and/or position innovators as the new champions.

Against this backdrop CII Eastern Region is organising the 21st edition of ICT East on 8-9 September 2022 on the CII Virtual Platform. The central theme of the 2-day conference is “Future of Industry: Leveraging Digital Innovation”.

The conference aims at exploring what digital innovation means on a business level, how it continues to change industries and markets, and how best to implement a digital transformation strategy in business