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19th Cll BRAND CONCLAVE

Marketing Master Class with Professor Philip Kotler

28 November 2020; 1700 Hrs : CII Virtual Platform ; Kolkata

CII Marketing & Retail Subcommittee, Eastern Region has been organizing BRAND CONCLAVE, the Biggest Brand Management Workshop in India, for the last eighteen years.

Leading international speakers who have addressed the workshop are Al Ries, Laura Ries, Jean-Noel Kapferer, Lynn Upshaw, Clyde Fessler, Erich Joachimsthaler, Bernd Schmitt, John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins,Jan-Benedict E M Steenkamp, Ravi Dhar, Martin Lindstorm , Paco Underhill, Kevin Lane Keller and Jonah Berger. The workshop is attended by more than 400 participants from all across the country, every year.

Confederation of Indian Industry (CII) is celebrating its completion of 125 years in 2020 and in order to signifies this glorious occasion, we are privileged to announce that Professor Philip Kotler, iconic legend in the domain of world marketing, has given his consent to become the focal speaker in 19th edition of Brand Conclave.

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University. He has been honored as one of the world’s leading marketing thinkers and has been called The Father of Modern Marketing. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T. He has received honorary degrees from 22 foreign universities. He is the author of Marketing Management, first published in 1967 and now in its 15th edition. Kotler has published over 80 books and 150 journal articles, including Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. He has consulted IBM, Merck, GE, AT&T, Bank of America, Motorola, Ford, and others. He has spoken all over the world and runs the World Marketing Summits.