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DX Ensemble 2021

Towards a Digital First Future 

A Digital-First Strategy (sometimes also called “Digital by Default”) is a term with a self-explanatory meaning — businesses striving toward organizing in a digital environment. 

A Digital-First Strategy emphasizes the importance of a diverse and broad approach that emphasizes digital elements whenever possible.

In a sense, the digital-first mindset focuses on teaching those in business about the importance of new technological developments like cloud-based storage, internet marketing and sales, and other digital concepts. Emphasizing these elements allows businesses to stay competitive and expand on a rapidly growing platform. Before approaching this mindset with reckless abandonment, businesses need to understand more about how it operates.

Where many companies stumble is in making the mental shift to digital first. Adding e-commerce to a website is a defined project with a start date, a roadmap and bottom-line KPIs to measure — all traditionally comfortable ideas to take on.

Becoming a digital-first organisation, on the other hand, requires a sea change in thought. It means reconsidering every aspect of a business, from the tools employees use for the simplest of everyday tasks to the entire organisational structure of a company.

Crucially, digital first doesn’t necessarily mean changing all of those things, though it does mean overcoming the fear of that change. It’s adopting the kind of agile, modern mindset that enables start-up’s to innovate and disrupt so effectively.

To be digitally minded, companies must embrace the idea of continuous change. To mature companies with established processes, that can sound like an expensive or even impossible undertaking. However, this shift in thinking is widely acknowledged as key to success in the digital age. And it can begin by exploring the idea, for example, by asking what you would do if you had to take a start-up approach to your business.

Digitally minded companies begin with the idea of an interconnected, online and physical experience that is user centric. They start conversations with questions like:

• How to build a Digital First Organisation?
• How to be secure in the cyber space?
• What to born digital companies do differently?
• How to prepare employees in the digital landscape?
• Adopt Cloud? New regulations?